Do Day Dream Public Company Limited recently entered into a contract to buy OXE’CURE brand from Wellgrow Med Company Limited. This deal allows the Company to not only offer a wider variety of products but also expand its customer base. OXE’CURE is specialized in cosmeceutical products for treatment of acne for both facial and body skin which is considered a new market segment for the Company.

At present, OXE’CURE is available nationwide in modern trade like Boots and Watsons for all branches and over 10,000 locations of the leading convenient store 7-11 and other pharmacies across the country. OXE’CURE received “Watsons HWB Awards Best Selling Acne Body Spray” for 3 consecutive years from 2016-2018. Plus, the quality of OXE’CURE products is well-accepted by the Institute of Dermatology.

In 2017, OXE’CURE business enjoyed a healthy operating margin of 28% which justifies that the brand has good profit potential despite extensive PR activities. The Company planned to expand sales channels of OXE’CURE both domestically and internationally through its existing sales network in countries such as China, Myanmar, Laos and Cambodia. These countries have a combined acne product market of over 10 billion baht and is still growing continuously every year.

The Company’s marketing and brand building capabilities both in local and foreign markets through its solid sales network together with OXE’CURE’ strengths in quality of its cosmeceutical products that gains trust among customers for over 10 years will act as key drivers to boost sales to reach 500-million-baht target within 2020.

The acquisition of  OXE’CURE brand is a first step toward becoming among Top 3 leaders in beauty business in Asia that will enable
Do Day Dream Public Company Limited to better serve the needs of customers and extend its customer base to teenagers and men that never use the Company’s products before.

The value of acne treatment product market stood at over 1,100 million baht in Thailand (2017) with a forecast average growth rate for the next 5 years of 10% per annum. This growth rate is higher than overall skin and body care product market. Key growth factors are the growing attention to skin care, the level of pollution people are facing and the higher purchasing power. Acne issues can happen to anyone not limited only to teenagers especially body acne that occurs to people of all genders and ages. These factors help spur growth in acne treatment product market in general.