Nature of Business

 

DO to make every DAY your DREAM

The Company was incorporated on 20 September 2010 with the initial registered capital of 1 Million Baht by Pornpatanarak family to operate as an Original Equipment Manufacturer (OEM) and provide business consultation related to skin products. Later in 2013, the Company saw the opportunity in creating its own brand as the Company has gain expertise in production together with the positive growth outlook of the industry. Consequently, the Company commenced its business in manufacturing and distributing skin care products under the trademark “NAMU LIFE” with the product line “SNAILWHITE” that reflects its unique feature of using snail secretion filtrates as the key ingredient. From 2013 to 2017, the Company’s products gained popularity and awareness among consumers and was reflected in the Company’s performance and continuous growth. Key success factors include the use of premium ingredients with skin nourishing properties and unique value propositions that highlight natural beauty, the effective marketing plans using celebrities as presenters to endorse the products, consistent new product launch and expansion of local and international distribution channels.

Company Milestone

2018
  • In March, the Company established Dream Dermatology Company Limited with initial registered capital of 50 Million Baht at a par value of 100 Baht per share, totaling 500,000 shares, to engage in distributing Oxe’Cure cosmeceutical products. The Company held 95% of shares at the establishment date. In April, the subsidiary acquired trademark Oxe’Cure from WellGrow Med Company Limited.
  • The Company founded a subsidiary, Skin Make Smiles Company Limited in June with the registered capital of 5 Million Baht at a par value of 100 Baht per share totaling 50,000 shares. At the establishment date, the paid-up capital was 1,250,000 Baht with a value of 25 Baht per share. The new subsidiary operates in skin care product business targeting millennials. The Company held 70% of shares at the establishment date.
  • The Company expanded its distribution of skin care products in the Philippines through the acquisition of 33,660,000 newly-issued shares of Do Day Dream KCA Philippines Corporation at a par value of 1 Philippine Peso per share. This is equivalent of 51% of all newly-issued shares worth 33,660,000 Philippine Peso or around 21.17 Million Baht. The Company already registered the capital increase according to the laws in the Philippines on 13 August 2018. Later, the name was changed to Do Day Dream Philippines Corporation.
  • The Company launched additional 1 product i.e NAMU LIFE SNAILWHITE GOLD SPF together with add more product sizing and distributed 2 new sachets i.e. (1) NAMU LIFE SNAILWHITE ICY MASK and (2) NAMU LIFE SNAILWHITE SERUM to its facial care product line to further expand market and customer base during the 1st and the 4th quarter of 2018 respectively. Besides, the Company also added 2 new formulas for its body wash products.
2017
  • The Company launched 8 more products (1) NAMU LIFE SNAILWHITE DAY CREAM (2) NAMU LIFE SNAILWHITE ESSENTIAL TONER (3) NAMU LIFE SNAILWHITE FACIAL JELLY WASH (4) NAMU LIFE SNAILWHITE OVERNIGHT FIRMING MASK (5) NAMU LIFE SNAILWHITE 7 DAYS MASK SHEETS (6) NAMU LIFE SNAILWHITE BODY BOOSTER SPF (7) NAMU LIFE SNAILWHITE GOLD FACIAL CREAM and (8) NAMU LIFE SNAILWHITE SUNSCREEN CC during the 1st half of the year to enhance the variety of nourishing and cleansing product lines to further expand the market and the customer base.
  • The Company converted to be a public company and changed the name to Do Day Dream Public Company Limited on 22 March 2017.
  • The Company adjusted the par value of its shares from 100 Baht per share to 1 Baht per share and increased its registered capital from 225 Million Baht to 318 Million Baht to support its listing in the Stock Exchange of Thailand. The Company allocated (1) not exceeding 76 Million new ordinary shares with a par value of 1 Baht for its initial public offering (IPO) (2) not exceeding 2 Million new ordinary shares with a par value of 1 Baht per share to offer to directors, executives and employees under an Employee Share Ownership Program (ESOP) and (3) not exceeding 15 Million new ordinary shares with a par value of 1 Baht per share as a private placement for institutional investors.
  • According to the resolution of the Extraordinary Shareholders Meeting No. 2/2017 on 17 July 2017, the Company allocated its 15 Million new ordinary shares with a par value of 1 Baht per share at a price of 29.87 Baht per share to North Haven Thai Private Equity Clarity Company (HK) Limited (“NHTPEC”), a legal entity established to purchase shares of the Company while North Haven Thai Private Equity L.P. (“NHTPE”) is the sole indirect shareholders (NHTPE holds all shares in North Haven Thai Private Equity Holding (HK) Limited (“NHTPEH”) and NHTPEH fully owns NHTPEC) and eligible for a private placement under the definition according to the Notification of the Securities and Exchange Commission Kor Jor 17/2008 on Determination of Definitions in Notifications concerning Issuance and Offer for Sale of Securities on 15 December 2008 (including amendments).
  • According to the resolution of the Board of Directors’ Meeting No. 7/2017 on 25 September 2017, the Company approved a plan to set up 3 subsidiaries to enhance efficiency in doing business and support future growth as well as gain tax advantages. The 3 subsidiaries are (1) Do Infinite Dream Company Limited as an international headquarter or “IHQ” to hold shares in the Company’s subsidiaries in foreign countries. (2) Do Day Dream Trading Private Limited, Singapore to distribute the Company’s products to customers overseas. (3) Do Day Dream Holding Private Limited, Singapore as a holding company to invest in the Company’s business in foreign countries. On 12 October 2017, Do Infinite Dream was incorporated and 1,000,000 new shares were issued with a par value of 100 Baht per share. 25% of the shares or 25 Million Baht was paid. The Company held 999,997 shares of the new company or 100% ownership.
  • In December, the Company successfully conducted its initial public offering (IPO) by offering 76 Million ordinary shares with a par value of 1 Baht to the public. The first trading day at the Stock Exchange of Thailand was 26 December 2017.
2016
  • In March, the Company was restructured by issuing additional shares worth 50 Million Baht. As a result, the registered and paid-up capital rose to 60 Million Baht. This was done by issuing 500,000 shares for (1) Pornpatanarak family, the existing shareholder and (2) a share swap between existing shareholders of Namu Life Plus at a ratio of 4 Namu Life Plus share to 1 new ordinary share of the Company. After the restructuring, the Company held 99.74% shares in Namu Life Plus.
  • The Company purchased the remaining 126 shares at 100 Baht per share from existing shareholders of Namu Life Plus so that the Company had 100% ownership.
  • After the restructuring, the Company increased its registered capital further from 60 Million Baht to 225 Million Baht to be used as working capital for business operations.
  • The Company added 4 new products include (1) NAMU LIFE SNAILWHITE MIRACLE INTENSIVE REPAIR (2) NAMU LIFE SNAILWHITE WHIPP SOAP (3) NAMU LIFE SNAILWHITE ROYAL JELLY FACIAL CREAM and (4) NAMU LIFE SNAILWHITE CRÈME BODY WASH during the 2nd quarter, 3rd quarter and 4th quarter respectively. This products offering to meet customers’ demand especially intensive care as well as carter to a new customer group who looks for innovative cleansing products in form of a bar soap in a netted sachet and body wash with lotion-like cream.
  • The Company refurbished its factory to improve the production process in September and commenced the production in October.
  • The Company broadened its sales channels by setting up and distributing products through 2 own standing shops under the name Namu Life starting at BTS Siam station in August and Show DC Mall in November.
2015
  • The Company luanched 3 new facial care products (1) NAMU LIFE SNAILWHITE CONCENTRATE FACIAL CREAM (2) NAMU LIFE SNAILWHITE SUNSCREEN and (3) NAMU LIFE SNAILWHITE CLEANSING. This products offering to meet customers’ demand especially consumers who need concentrated nourishing cream as well as overseas customers in the countries with cold weather. Besides, this effort aimed to expand into sunscreen product and facial cleansing product markets which are high market value and new to the Company.
  • The Company expanded its production base through its investment in buying a land with a factory at Rojana Industrial Park in Ayutthaya province and started renovating the new factory since December. The total investment was 58 Million Baht.
  • The Company established a subsidiary names Namu Life Plus Company Limited (“Namu Life Plus) in March with registered capital of 5 Million Baht or 50,000 shares at a par value of 100 Baht per share. The paid-up capital at the establishment date was 1.25 Million Baht with the price of outstanding shares of 25 Baht per share. The new subsidiary engages in distributing the Company’s skin care products. The Company held 69% of shares at the establishment date.
  • The Company started producing small-sized products such as 5 milliliters (“ML”) of NAMU LIFE SNAILWHITE FACIAL CREAM, 15ML of NAMU LIFE SNAILWHITE SUNSCREEN, 50ML of NAMU LIFE SNAILWHITE CLEANSING and 5ML of NAMU LIFE SNAILWHITE CONCENTRATE FACIAL CREAM. These new products were distributed through leading convenience stores as tester targeting consumers who never try the Company’s products or for travel purposes as easy to carry.
2014
  • The Company increased the registered and paid-up capital from 1 Million Baht to 10 Million Baht at a par value of 100 Baht per share, in June, to support the Company’s business.
  • The Company began its distribution through modern trade as another channel to reach more consumers starting with Big C, Watsons and Boots in May, August and September respectively.
  • The Company launched new skin care products, which are (1) NAMU LIFE SNAILWHITE SYN-AKE MIST (2) NAMU LIFE SNAILWHITE MASK SHOT during the 1st quarter and (3) NAMU LIFE SNAILWHITE BODY BOOSTER during the 3rd quarter, to add to its existing product portfolio in facial skin care product line to further cover customer usage as well as tap into customers who want to take care of their body skin.
  • The Company started making and selling gift sets that combine various products of the Company together for customers to purchase as gifts for special occasions and souvenirs for tourists.
  • The Company expand its business overseas starting with Asian i.e. Hong Kong, China, Myanmar and Cambodia.
2013
  • The Company commenced its business in manufacturing and distribution of skin care products with the product line “SNAILWHITE” under the trademark “NAMU LIFE”. The first product launched was facial cream under the brand of NAMU LIFE SNAILWHITE SNAIL SECRETION FILTRATE MOISTURE FACIAL CREAM (“NAMU LIFE SNAILWHITE FACIAL CREAM”) in March through social media channels and was distributed via traditional trade channels.
2010
  • Do Day Dream Company Limited was founded by Pornpatanarak family in September 2010 with the objective to operate as an Original Equipment Manufacturer (OEM) and provide business consultation related to skin products. The initial registered and paid-up capital is 1 Million Baht or a total of 10,000 shares at a par value of 100 Baht per share.