CSR Policy


The Company has responsible for society, environment and stakeholders as below:

The Company has set a guideline in treating stakeholders in the Code of Conduct and Business Ethics that concerns responsibilities to all stakeholders i.e., shareholders, employees, customers, suppliers/creditors, contractual parties, communities, society and environment. Moreover, the Company encourages free trade and fair competition and refrains from any action with a potential conflict of interest and intellectual property right infringement including corruption of all kinds. Details are as follow:

  • Corporate Governance
    The Company has a commitment to righteous, honest, fair, transparent and accountable business conduct as well as disclosure of important information. The Company takes into consideration interests of and impacts to shareholders, customers, suppliers, employees and all stakeholders as well as shares the interests properly and fairly.
  • Corporate Social Responsibility
    The Company imposed a policy on CSR under ethical principles to promote fairness for all stakeholders. Moreover, the Company adopted good corporate governance principles as a guideline to maintain a good balance in conducting its business for all aspects including economy, community, society and environment in order to achieve a sustainable success in business development.
  • Compliance with Laws, Rules and Regulations
    The Company gives high priority to its compliance with laws and regulations related to environment, occupational health and safety at local, national and regional levels. The Company complies with international business ethics by requiring directors, executives, employees to conform to laws, rules and regulations and avoids any involvement, assistance or action that violates related laws, rules and regulations.
  • Compliance with Intellectual Property Law
    The Company prohibits any action that can be considered as an infringement of intellectual property law. Directors, executives and employees are required to comply with laws, rules and regulations and avoid any involvement, assistance or action that violates laws, rules and regulations related to intellectual property.
  • Effective Resource Management
    The Company encourages directors, executives and employees at all levels in the organization to utilize resources efficiently, properly and adequately to maximum benefits. Moreover, the Company shall communicate, educate, support and raise awareness among employees including all stakeholders on resource management for the best interest of the organization.

The Company conducts its business with transparency and is aware of anti-corruption of all forms through abiding by laws and promoting social interest as well as encouraging employees to have moral values in performing their duties and adhering to good citizenship. Besides, given its commitment to anti-corruption, the Company signed a joint declaration with the Thai Private Sector’s Collective Action Coalition for Anti-Corruptions as approved by the Board of Directors on 25 February 2019. This project is operated under collaboration of eight leading organizations which are Thai Institute of Directors, Thai Chamber of Commerce, International Chamber of Commerce, The Thai Bankers Association, Thai Listed Company Association, The Federation of Thai Capital Market Organizations, The Federation of Thai Industries and The Thailand Tourism Council. To serve this purpose, the Company has stipulated an anti-corruption policy as a clear guideline to prevent and tackle corruption problems in the Company through developing organizational culture that is fully aware of dangers from corruption and creating right values and building trust among all stakeholders to enhance effectiveness of anti-corruption actions. In case of incompliance, disciplinary actions and legal actions will be taken on a case-by-case basis. Details are summarized below:

  • Directors, executives, employees at all levels are prohibited from acting, omitting to perform their duties or wrongfully using authority to violate laws or ethical codes including any activity or participation in all forms of corruption, directly and indirectly. They are forbidden to seek unlawful benefits in any form such as a provision, a promise, a solicitation of benefits or assets, an offer of benefits or assets including any other interest to government officials or other persons doing business with the Company, a persuasion to an illegal action or trust destruction or any corruption activity including a solicitation, an acceptance or an offering assets or any other interest to government officials or other persons doing business with the Company.
  • Procedures on offering and acceptance of gifts or entertainment are stipulated as a part of the Code of Conduct and Business Ethics of the Company. Employees must refrain from offering, soliciting, accepting or agreeing to money, items, treats, entertainment or any other interest that are subject to doubts regarding bribery or fraud. Gift acceptance should be reasonable, not lead to any business obligation and not be in a form of cash or cash equivalents. Employees must be fully aware that all actions or inactions are transparent and accountable.
  • The Company stipulated procurement practices, objectives of transactions, reimbursement, and any contract making/ entering. In every step in the procurement process, supporting documents or evidences must be enclosed while approval authority at each step is properly set with transparency in compliance with laws, practices, and processes that the Company imposed. Procurement shall also be audited on a regular basis.
  • The Company ensures communications on the anti-corruption policy to all units at all levels in the Company through various channels such as employee trainings and internal communication with the purpose to educate related persons and enforce implementation and compliance. Employees can report misconducts, file complaints and make suggestions to the Company so that investigation will be carried out to find facts according to the procedures and the results can be used to solve or improve related matters.
  • The Company set up a human resources management system to promote right values and build anti-corruption culture. Employees are informed and communicated of the anti-corruption policy as well as the Code of Conduct and Business Ethics.
  • The Company notifies its subsidiaries, affiliates and other companies that the Company has the controlling power as well as business representatives to adopt anti-corruption measures and disclose the anti-corruption policy and measures to both employees and general public.
  • The Company provides multiple communication channels for employees and related persons to file complaints and report dubious activities. Whistleblower protection measures are in place and identities of whistleblowers and people who deny to involve in corrupted activities shall be kept strictly confidential in order that they are protected from any impact from their actions as well as unfair punishment or transfer. Responsible persons shall be appointed to examine and follow up on all whistleblowing or reported information.
  • Anti-corruption measures are developed in accordance with related laws and moral codes. The Company conducts risk assessment for related activities that are prone to corruption, prepares proper protective measures and communicates internally on a regular basis.
  • The Company ensures adequate and appropriate internal control systems to prevent corruption and any actions that are not in compliance with good corporate governance principles.
  • The Company set forth a policy on related party transactions to prudently consider suitability before engaging in every related party transaction as well as determine prices and conditions on those related party tractions which are comparable with doing with external parties on an arm’s length basis.
  • In case that directors, executives and employees directly or indirectly involve in any action that violates the anticorruption policy, disciplinary or legal actions will be taken to those persons according to the Company’s practices or related laws.

In addition, the Company places great emphasis on preventing corruption or acquisition of illicit benefits for personal interest or interest of others using power or position. A practical guideline is established as follows:

  • Charitable Donation and Financial Support
    The guideline on charitable donation or financial aid of the Company is based on the table of authority approved by the Board of Directors. Donation can be in forms of money or other non-monetary items such as scholarships, educational aids, books, and computers offered to students, schools or donation of goods e.g., supplies for victims of natural disasters, medical expenses or supplies for destitute patients. The donation must not be used as an excuse for any kind of corruption. The Company ensures a supervision on charitable donation and financial aid by requiring a letter or a request record specifying an authorized person according to the table of authority to approve and a receipt and/or a thank you latter and/or an acknowledgment letter and/or a photo as a supporting evidence for every time a donation or a financial aid is made.
  • Political Support
    The Company is politically independent and is able to conduct its business without engaging in politics in any case. Therefore, the Company has no policy in supporting politics either directly or indirectly using money or any asset of the Company. However, the Company does not forbid directors, executives and employees from participating in political activities undertaken under the constitution, laws and related rules and regulations but the participation must be on personal behalf without any negative association with the Company.
  • Acceptance and Offering of Gifts, Hospitality and Entertainment
    The Company allows directors, executives and employees to accept and pay money for gifts, services and entertainment that are unambiguous and are considered as a service to customers, trade partners or relevant parties according to ordinary business undertaking or traditions or international festivals without impacting the business conduct or being a potential channel for corruption. The act must be in accordance with the Company’s practices without any violation of related laws and notifications or with the purpose to gain any advantage through a misconduct or to be an outright on hidden exchange to seek benefits in any form. Moreover, type and value of gifts, hospitality and entertainment must be reasonable and appropriate
  • The Company and Parties with Business Relations
    The Company encourages its subsidiaries and/or any other party that represents the Company to participate in anti-corruption efforts and prohibits directors, executives and employees to hire any business representative or intermediary with the purpose of corruption. The Company will inform its subsidiaries and the parties representing the Company of the anti-corruption policy similar to the Company.
  • Risk Assessment
    The Company’s directors must understand potential risks from bribery and corruption and communicate with employees at all levels for their understanding and compliance to ensure the effective risk management. The Company conducts risk assessment for all operational systems especially processes that are prone to bribery and corruption. Overall risk management policy and proper risk management measures to prevent and mitigate risks under acceptable levels must be reviewed regularly on a yearly basis.
  • Internal Control
    The Company has specified internal control systems that handle corruption covering finance, accounting and data recording including other processes related to anti-corruption measures. Internal control systems are processes that ensure efficiency and credibility of the Company’s operations. The Company shall evaluate the adequacy of its internal control systems including assessment of control environment, risk management, control activities, information and communication and monitoring activities aimed to report results of the evaluation of internal control system to the Audit Committee.
  • Accounting Audit and Data Storage
    The Company has an audit process for accounting entries and these entries are approved according to the delegation of authority before being recorded in the accounting system. The transactions will be reviewed by considering the Company’s policies, rules and regulations of government agencies and related agencies, relevant laws, contracts and agreements according to accounting standards and policies.
  • Human Resources Management
    The Company has adopted the anti-corruption policy as a part of its human resources management and processes such as recruitment, hiring, training, reward and promotion.
  • Whistleblowing and Complaint in for Corruption Issues
    In case that directors, executives and employees are suspicious of or uncertain of any action that can be considered corruption, they shall seek advice from their direct supervisors or persons that the Company assigned to handle complaints. When there is an evidence that directors, executives, employees and/or any person acting on the Company’s behalf engage in corruption, ones must expose the information or file complaints through the following channels:
    • E-mail: whistle@dodaydream.com
    • Suggestion and Complaints Box
    • Mail: Do Day Dream Public Company Limited “Complaint Handler”
      No. 32 Keharomklao Road, Rat Patana, Saphansung, Bangkok 10240

    Complaint Handler means Human Resources Director or Company Secretary or the Risk Management Committee or the Audit Committee or the Board of Directors

  • Whistleblower Protection
    Whistleblowers or complainers can rest assured that their whistleblowing or complaints will be taken seriously and they are protected from any adverse consequence from an honest whistleblowing or complaint. The employees who are whistleblowers must gather information carefully and be mindful of the accuracy of disclosed information.

    Whistleblowers are entitled to anonymity and the Company shall treat the information and their identities with confidentiality throughout the investigation. The Company shall not allow any action that can cause damage to the whistleblowers and will take disciplinary actions with the persons who attempt any retaliation to the whistleblowers under a proper process to prevent any impact on the work and/or work relationship of the whistleblowers.

    In case that employees release any information with dishonesty such as information disclosure of personal complaints or with an intention to create internal disharmony within the group of companies or the information is not truly factual whether it is a rumor or for personal benefits, the action will be considered a serious offense and the Company will investigate and consider a punishment according to the Company’s practices.

The Company aims to take care of employees so that they will have well-being, progress and career stability by providing appropriate remuneration for their duties and responsibilities including salary, overtime pay, allowance for living expenses, bonuses, social security payments and provident fund contributions. The Company also provides benefits for employees including employee discounts, medical expenses (OPD), life and accident insurance, annual medical check-up, funeral allowance for employees or member of employees’ family and medical check-up from outside medical facility. For employees who perform work at risk areas, the Company has monitored and arranged for employees to have comprehensive and complete health examinations. If it is found that there is a health problem, it will be re-examined and the job will be changed immediately. The Company also gives importance to respect for human rights with the intention to create equality both inside and outside organization. The Company has regularly monitored its businesses to ensure that it is not involved with direct and indirect infringement of the rights and freedoms of the person. For example, the Company is against forced labor and child labor and treat all stakeholders fairly on a basis of human dignity. This includes treatment of the Company’s all employees equally without discrimination against place of origin, race, sex, age, skin color, religion, physical condition, status, family, or other status that is not directly related to the performance of their work. In addition, the Company has promoted surveillance of compliance with human rights requirements within the Company and encouraged the implementation of human rights principles according to international standards. The Company’s human rights responsibilities also cover venture capital firms and business partners.

In addition, the Company has a policy to ensure that all employees work together under a happy working environment and accept each other. Employees of all levels are treated as brothers and sisters and do not take advantage of each other. The Company respects employees’ rights according to human rights principles and abide by labor laws. In terms of employee care, the Company manages human resources in every step for maximum efficiency from recruiting, developing to ongoing training for employees. The Company offers fair remuneration and appropriate benefits. Moreover, the Company supports and encourages employees at all levels to have the opportunity to progress, learn and develop skills to enhance their professionalism in an appropriate work environment. The Company’s policies are as follows:

  • Remuneration and benefits for employees
    The Company has a policy to offer remuneration to employees in the form of salary and bonus that are fair and suitable for their potential. The Company also provides career stability, fair career advancement opportunities and appropriate benefits to employees such as social security, provident fund and medical expenses.
  • Knowledge development and training
    The Company has a policy to promote human resource development by encouraging employees to develop knowledge, abilities and potential, and have positive attitude, morality, ethics as well as team work spirit through trainings, seminars and observe activities so that they will be developed effectively. In addition, the Company supports the development of organization and human resources by focusing on efficient work processes, clearly defining roles and duties of employees, determining appropriate remuneration, developing an assessment system and enhancing the performance of employees.
  • Safety and Occupational Health Policy
    The Company has set a policy that encourages employees to work safely and have good workplace hygiene. The Company focuses on preventing accidents that may occur and encourages employees to have a sense of safety as well as provides knowledge through training to educate them on such matters as fire protection, the correct use of machinery and white factory activities. The Company also encourages employees to have good health and not to do anything that is harmful to the health of customers or clients while continuously maintaining healthy and safe workplace.

The Company has a strong determination in offering highest quality products to customers to maximize their satisfaction as below:

  • The Company highly regards quality and standards of products and focuses on using high-grade raw materials and high-standard production in order to offer premium products at reasonable prices to customers and gain highest satisfaction from them.
  • The Company continuously researches and develops new products to meet the demands of customers by offering a variety of quality and high-standard products that satisfy customer needs.
  • The Company exercises its marketing fairly and imposes a policy to ensure that customers receive accurate, undistorted and unambiguous information without exaggeration or overstatement concerning the Company’s products in order to have adequate and correct information for making decisions.
  • The Company set up a research and development department to design, create and adapt products to suit the needs of each customer group.
  • The Company takes into account the safety of customers and strives to offer its customers high-quality and safe products in accordance with standards, international safety rules and regulations and stipulated laws.
  • The Company sought production permissions in accordance with applicable laws as following:
    • The Company’s manufacture was approved from The Food and Drug Administration (FDA).
    • Products show usage instructions in details for the best interest of the consumers.
    • Product return and recall policies are in place as a practical guideline in case of defective or damaged products.
    • The Company is always open for feedbacks from its sales staff and customers through online and other channels such as website, call center and social media for the purpose of product improvement.
    • The Company discloses and disseminates product information to consumers via multiple channels such as website, web board, call center and social media.
    • The Company has a vendor selection criteria assessment to procure highest quality raw materials for consumers’ safety and benefits.
    • The Company implemented a customer relationship management system to communicate with customers as well as receive complaints on product quality in order to respond to customers’ needs promptly.
    • The Company treats customer information as confidential and refrains from using the information wrongfully.
    • The Company organizes various activities to build and enhance relationship with customers in a sustainable manner.

The Company pays attention to corporate social responsibility on environmental preservation including natural resources without engaging in any action that can harm the environment and strives only to protect the environment. In addition, the Company initiates activities to support environmental preservation for people in the community and fosters an environmentally-conscious mindset in all employees. The Company strictly complies with standards, laws and regulations related to the environment stipulated by related governments agencies.

The Company set forth a policy to carry out its business that benefits economy and society and holds firmly to good corporate citizenship and strict compliance with laws and related regulations. The Company shall dedicate itself to developing and enhancing quality of living of people in the society and community where the Company is located in parallel with the Company’s growth. Furthermore, the Company has a policy to take care of and tighten relationship with communities nearby as well as regularly supports activities of the community. Various projects are undertaken considering suitability and benefits to the community and the society for sustainable development. Employees also support and participate in community activities on a regular basis.

The Company ensures innovations at internal working process level in the organization as well as between organizations under collaboration. Innovation means a creation of things using new approaches including changes in thinking or production to add value to the business. The objective of innovation is to foster positive changes to influence improvements and generate more outputs for the best interest of the society. The Company has put in place the following guideline on innovation.

  • Examine all business processes the Company is currently undertaking whether there are risks or negative impacts to society or environment and find solutions to mitigate those impacts. Besides, the Company will study, consider and analyze work processes carefully and thoroughly covering all aspects to create development opportunities in discovering business innovations.
  • Disclose and disseminate discovered innovations that are beneficial to society and environment in order to encourage other businesses and entrepreneurs to follow.
  • Analyze and find solutions as well as consistently and continuously develop innovations to create opportunities in inventing new products to generate growth for the Company and meet demands of consumers.

The Company realizes that intellectual property which includes copyrights, trademarks and trade secrets are essential in maintaining a competitive advantage of business either it is the intellectual property of the Company or other parties. Therefore, all directors, executives and employees have the duty to protect and defend all rights to the Company’s intellectual property and use those rights responsibly as well as respect intellectual property rights of others.

The Company has established a policy that the Board of Directors, executives and employees must perform their duties for the best interests of the Company. In case that any person has an interest or is involved in the consideration, such person must notify the Internal Audit Department that is responsible for reporting to the Audit Committee who oversees the matter and does not participate in the consideration of the transaction.

In the past year, the Company has examined the cases that may cause a conflict of interest with the following conclusions:

  • The Internal Audit Department examined the Company’s transactions with business partners with the transaction size from 1 million Baht or more for a total of 27 items and found that there was no transaction that is related to the Board of Directors, executives and employees of the Company.
  • To raise the level of corporate governance within the organization, the Company is in the process of updating the business ethics in relation to the conflict of interest in order to cover, prevent and reduce risks. The Board of Directors will consider it for approval.

The Company has supervised the use of inside information in accordance with the law and good corporate governance principles which is defined in writing in Code of Conduct and Business Ethics of the Company and Subsidiaries approved by the Board of Directors on 27 March 2017, which can be summarized as follows:

  • The Company has assigned the directors, executives, staff, employees and consultants to acknowledge the relevant announcements of the Securities and Exchange Commission (SEC) requiring the directors and executives to report changes and holding of securities to the SEC in accordance with Section 59 of the Securities and Exchange Act B.E. 2535 within three business days from the date of the change in securities holding and to notify the Company Secretary in order to record the changes and summarize the number of securities of each director and executive to present to the Board of Directors. In addition, the Company has notified the penalties if there is a violation or non-compliance with the requirement.
  • The Company has a regulation not to disclose inside information to third parties or people who are not involved and not trade in securities in the period of one month before the information of financial statements or other information that affects the securities prices of the Company / Group is released to the public as well as not trade in the Company’s securities for at least 24 hours since the information has been disclosed to the public. Failure to comply with such regulation is a violation of the Company’s discipline. If any director, executive or employee who has known important inside information and violates the regulation, the person will be punished by warning, salary cut, suspension from work without pay or termination of employment.

The aforementioned guidelines have been approved by the Board of Directors.