The Company was incorporated on 20 September 2010 with the initial registered capital of 1 Million Baht by Pornpatanarak family to operate as an Original Equipment Manufacturer (OEM) and provide business consultation related to skin products. Later in 2013, the Company saw the opportunity in creating its own brand as the Company has gain expertise in production together with the positive growth outlook of the industry. Consequently, the Company commenced its business in manufacturing and distributing skin care products under the trademark “NAMU LIFE” with the product line “SNAILWHITE” that reflects its unique feature of using snail secretion filtrates as the key ingredient. From 2013 to 2017, the Company’s products gained popularity and awareness among consumers and was reflected in the Company’s performance and continuous growth. Key success factors include the use of premium ingredients with skin nourishing properties and unique value propositions that highlight natural beauty, the effective marketing plans using celebrities as presenters to endorse the products, consistent new product launch and expansion of local and international distribution channels.