The year 2021 is another year characterized by changes as the COVID-19 pandemic continued to significantly impact livelihood of Thai people while the government issued strict measures to control the spread of the coronavirus which directly affected the economy and businesses. Nevertheless, the Company has been quick to adjust and respond to changes as well as changing needs of consumers. On top of the impacts from the pandemic, there were other key factors worth noted including communication in the age of digital transformation and the global economic slowdown which posted further challenges to the Company.
For the operating performance of the Company in the past year, overall results are still below the targets given that the COVID-19 outbreak is considered one of the worst pandemics in the human history which also led to extreme fluctuations of the global economic conditions. However, the Company consistently adheres to business conduct on the basis of sustainability, emphasizing a balance between business plan execution and risk management under proper budgets, responding to changing factors. The Company has evolved in various aspects especially development of new products, adoption of modern machines and equipment to enhance efficiency in production process, talent development to enhance expertise of employees, R&D for products to meet customer expectations, and addition of investment opportunities to fortify its business potential with the concern of shareholders’ return.
The Board of Directors has dedicated its energy and abilities to navigating the Company through the great crisis and progressing on organization’s competency development as well as finding new opportunities and building good relationship with partners so that we will be prompted for the more intense competition to come. Moreover, the Company has been adding channels to expand its business and investment to enhance its potential with the clear goal of future growth that will return the profit back to all stakeholders with stability and sustainability.
Lastly, as Chairman of the Board of Directors, I would like to thank our business alliances, suppliers and all stakeholders for your support and trust in the Company’s business operations including our executives and all employees for your collaboration in performing your duties with all the efforts and abilities. The Company will remain unwavering in our adherence to good corporate governance principles and stay committed to developing the organization to achieve sustainable growth to be among top 3 leading companies in beauty business in Asia.
Mr. Rittikrai Thammaraksa (Chairman of the Board of Directors)
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