Message from CEO
สารจากประธานเจ้าหน้าที่บริหาร
The past year, 2023, posed various challenges for our operations due to economic, societal changes, and ongoing technological advancements. Rapid learning and adaptability became essential. Changes in consumer behavior necessitated adjustments in marketing strategies. Global market fluctuations were crucial considerations for investments, requiring constant assessment to plan risk-appropriate investments in the ever-changing financial landscape. Consumers' needs shifted with the current circumstances, prompting a strategic diversification of our product portfolio and global collaboration with renowned brands. Emphasizing innovation in our product development aimed to meet evolving market demands. Consistent implementation of the Synergy Roadmap within our group of companies facilitated streamlined operations, enhancing efficiency and reducing unnecessary costs. Our commitment to the Synergy Roadmap reflects the collective effort to integrate operations and improve collaboration within the entire organization. This joint plan underscores our preparedness to produce more efficient resources and showcases the strategic synergy in action. Moreover, it highlights our dedication to strengthening supply chain management and logistics through an integrated information technology system.
The commitment to business operations in 2024 reflects an awareness of existing opportunities and challenges. A profound understanding of the business environment enables the formulation of appropriate strategies while maintaining a focus on developing the team's skills to address challenges effectively and advance the organization in a value-added direction. Investing in the development of personnel with strong skills and capabilities remains a critical factor in creating sustainability and aspiring to leadership in the market. In 2024, there is a steadfast commitment to expanding the product portfolio to meet market demands and diversify the business. The introduction of new products aims not only to enhance value for existing customers but also to cater to the growing needs of emerging customer segments. Additionally, the emphasis on adhering to the Synergy Roadmap guides adaptive resource utilization, ensuring cost reduction while maintaining quality and adding value to the business. The implementation of plans aligns with leveraging technology and adjusting to the current situation for sustained development. This strategic approach is beneficial for continuous and sustainable progress in the future.
On behalf of Do Day Dream Public Company Limited and its subsidiaries, we extended our sincere gratitude to our shareholders and customers for their unwavering trust and support throughout the journey. Importantly, we express our deep appreciation to the board of directors, management, business partners, and all employees for their dedicated efforts, both physically and mentally, in carrying out their responsibilities. We want to instill confidence in everyone that the Company will continue to be dedicated to conducting business and fostering innovation in product development. This commitment will be undertaken with a strong adherence to ethical principles and effective corporate governance. Our focus remains on the sustainable growth of the organization, driven by continuous development and adherence to our guiding principles.
Ms. Nuntawan Suwandej
(Chief Executive Officer)