The COVID-19 outbreak has brought challenges in doing business for most of the industries throughout 2021. Consumer behavior that has been changing swiftly as well as the pandemic control measures required businesses to adapt to survive the crisis. This pandemic also led to declining consumer demand and low number of tourists entering Thailand given the limitations on health and safety. A broad range of economic activities was stagnant or decelerating while the COVID-19 situation showed no sign of improvement or certainty.
Amidst unfavorable change during the crisis in the past year, the Company has been proactively managing the business by consistently reformulating strategies and developing work processes, aiming to enhance efficiency in conducting business. For instance, the Company created and introduced innovative products to address consumer needs, extended its portfolio to add more diverse products, and expanded its distribution channels to respond to volatile consumer behavior. The Company has also made its products available online through live streaming and social media as well as strengthening its supply chain management and centralized logistics systems as well as integrating and simplifying work processes to significantly speed up time and cut unnecessary costs. In addition, information technology was spotted on and the Company intended to connect all key systems together to become one source of information. As a result, the Company managed to grow satisfactorily and constantly despite the challenging time.
On behalf of Do Day Dream Public Company Limited, I would like to express my gratitude towards shareholders and all customers for your longstanding trust and support. As for the Board of Directors, executives, business partners and all employees, I would like to say thank you for your dedication in performing your duties to overcome obstacles that were present during the crisis. Please rest assured that the Company will continue to devote to its business conduct under ethical codes and good corporate governance guidelines while developing the organization to succeed and grow sustainably in the long run.
Ms. Nuntawan Suwandej (Chief Executive Officer)
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